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Marketing Executives Identify Top Marketing Trends, Concepts in 2008 - http://www.marketingcharts.com

Posted by suzyQ under News
From http://www.marketingcharts.com 5998 days ago
Made Hot by: on December 10, 2007 6:25 pm

Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of op Read More

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Web 2.0 shows promise for reaching SMB users

Posted by alphalife under Online Marketing
From http://www.btobonline.com 6000 days ago
Made Hot by: on December 10, 2007 6:17 pm

Small and midsize businesses are increasing their use of Web 2.0 tools as information sources, providing greater opportunities to marketers that are trying to reach this audience, according to a new study from market research company Bredin Business Information. It examined which online tools SMBs use, how they use them to receive business informa Read More

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Online retailers too focused on innovation rather than customers needs

Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 6001 days ago
Made Hot by: on December 7, 2007 11:27 pm

How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

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Why Customers Write Reviews

Posted by JohnH under News
From http://www.bazaarblog.com 6001 days ago
Made Hot by: on December 6, 2007 1:04 am

Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Read More

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Do Customers Come for Price or Convenience?

Posted by JohnH under News
From http://www.emarketer.com 6003 days ago
Made Hot by: on December 6, 2007 1:04 am

Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s Read More

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Global Entrepreneurship Week/USA Announced for November 2008

Posted by Becky under News
From http://www.publicforuminstitute.org 6005 days ago
Made Hot by: on December 4, 2007 6:57 pm

Plans for the first Global Entrepreneurship Week were unveiled last week in London by Carl Schramm, president of the Kauffman Foundation, and British Prime Minister Gordon Brown. From November 17-23, 2008, the Week will engage young people everywhere in a variety of activities to learn about the possibilities of entrepreneurship. More than 30 coun Read More

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64% of Americans Have Discretionary Income

Posted by jnelson under News
From http://www.marketingcharts.com 6003 days ago
Made Hot by: on December 3, 2007 7:12 pm

About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary income has increased to nearly 64%, up from 52% in 2002. Read More

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Reduce Your Stress This Holiday Season

Posted by Becky under Self-Development
From http://www.businessknowhow.com 6005 days ago
Made Hot by: on December 3, 2007 6:38 pm

In today's world of two-earner households, 1.87 children, and a myriad of obligations and scheduled activities, the average American's plate is already brimming with more than a fair share of time-draining responsibilities. An American Psychological Association (APA) 2007 poll shows that "one-third of Americans are living with extreme stress an Read More

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How Advertising Works Our Nerves (In a Good Way)

Posted by JohnH under News
From http://www.marketingpilgrim.com 6005 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm

At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

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8 Steps to running your business on (mostly) free apps

Posted by ArmadaIG under Technology
From http://foundread.com 6009 days ago
Made Hot by: on November 29, 2007 7:03 pm

If you spend, or plan to spend, substantial dollars on Web services or software support for your startup, you'll want to read this post. I'm going to show you how, with my 8 Steps to Running Your Business Off Low-Cost Web-Apps, it is possible to run a substantial company on software services and infrastructure that are either entirely free, or ava Read More