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We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

Financial planning Few businesses can do without finance and accounting software. It provides a way of recording and measuring sales, costs and profits. Read More

Twitter Business Reasons: Here are 15 comprehensive reasons for a business to utilize Twitter. The list was compiled after reading Twitterville, by Shel Israel. Read More

To honor brands that took the lead in creating presence on Facebook, The Big Money (TBM) came up with its list of the top 50 best Facebook pages. Read More

Reward systems are a double edged sword. They can prove to be gold mines for the businesses that get them right, but for businesses that get it wrong, the reward system can develop into a proverbial minefield. This article identifies 15 types of rewards that can be successfully used at the appropriate time to reward or encourage appropriate be Read More

Amazing WordPress plugin that lets you make your blog a membership site. Easy to use, you can set multiple levels and leave some content open to your blog remains a blog. Also useful is the ability to use the WordPress -more- command as the point where the content becomes available by level. Read More

The fifth in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on the being Adaptable vs. Prepared. Read More

Here are five smart ways to get customers to champion your cause-related-marketing efforts. Read More

Relationship-Based Marketing for Small Businesses. Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: Read More