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The core for business success is values. When we say values, we are actually referring to the things that matters most. What really is important for you and your business? The obvious answer is money. In the first place, this is the main reason why you are starting a business. But there must be something that you need to consider beyond money. Thin Read More

A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More

Though Twitter is powerful all on its own, integrating it into your site makes it even more robust. Finding ways to bring Twitter into your site can help you build community, get readers to retweet and promote your content, and can even help you gain followers by increasing your visibility and letting people know you're out there. Read More

Imagine you own a successful business but become stranded on a deserted island. The only communication you receive about your business comes once a week on a sheet of paper in a bottle (yes, a message in a bottle). What information would you need and want on that paper? Read More

Of course, one obvious way to expand your customer base in tough economic times is to take your small business global and here are 10 tips to help you do so. Certainly, technology, particularly the Internet, has made it easier financially for even the smallest businesses to seek global clients with the right strategy. Here, from a vintage 2008 Sma Read More

Successful companies don't have ESP and they cannot see into the future. What makes them successful is that they listen and respond to what consumers want and need. That's an extremely important part of product development and marketing. Not to mention that it's also an ongoing process. Read More

This article from CNN Money Small Business again raises questions over small business funding. While the U.S. Small Business Administration claims it's given plenty of money to the small business sector, a tally of the numbers and where money is being awarded may not bear out those claims. Criticism of the SBA and the degree to which it truly hel Read More

Are you a loyal customer but find the latest deal or offer is never for you, only new customers? Although I have no statistics on this, but visiting many websites it seems that small businesses are doing this more than they used to. Whilst it is important to gain new customers, a little time is needed to think about your loyal customers and how Read More

Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases. Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a Read More