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Contrary to popular belief corporate social responsibility can improve profit for small businesses. This articles explains the reasons and shows how to implement. Read More

By Jeanne Landau

The basic premise of marketing and sales is that lead generation is essential to growing a business. To meet marketing objectives and sales goals, leads need to be plentiful, and they also need to be qualified. Qualified lead generation is one of the toughest challenges facing b Read More

The real reasons why you are not getting comments on your blog articles, the solutions and strategies you can apply to getting more comments Read More

By Doug Austin

Today, consumers don’t just want to buy a product or a brand — they want to buy into the whole brand story. This observation pays homage to an Old World mentality of artisans and craftsmen, whose products were a genuine reflection of their art, hopes, dreams, and personal stories. Read More

When you own your own business you have to learn to blow your own trumpet as there’s nowhere to hide and no company to advertise your skills for you. Women in business often grow in confidence as they not only run their own company but become excellent marketers too. Read More

Do you have trouble getting people to sign up for your email lists? Are you making newsletter after newsletter for a handful of subscribers, who may not read it at all? Are your feed stats abysmal? In this post, I have shared a one-step modification to your email collection process that will take a Read More

A lot of people in the direct marketing industry take these strategies for granted, but not everyone knows the 4 important keys to unlocking greater profitability in your business, so I made this handy reference! Read More

Sometimes, it can look like Google and the other search engines are out to get you, what with the Google Panda and Penguin updates. I know a lot of bloggers who were totally buried under the fury, and many people have quit blogging entirely because of that.

Well, good news- there WILL be more up Read More

For every task a customer wants to achieve there are steps involved. For example if you want to cook a fish meal one step is to get fish. You can do it yourself or you can let a fisherman do this step for you. By looking at customer steps instead of solutions it can open up opportunities. Read More