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Many businesses put a considerable amount of time and effort into creating their business websites, but unfortunately it only takes one small mistake to put visitors off. One of the most off-putting mistakes is a lack of colour contrast. Take a look at good and bad examples here. Read More

Mary Meeker's internet trends report highlights the importance of visually-rich, mobile optimized content as part of a company's inbound marketing plan. Read More

By Daniel Adetunji

Attention business owners: how many of think it’s a good move to try and avoid competition? How many of you think market competition is evil? Hmm…It seems I can see some hands in the air; anyway, if you answered YES, to any of the above questions, then it means you’re not read Read More

This post is a joint collaboration between Elish Bul-Godley and Connor Keppel.

We all know one. ‘That guy’ – a person in one of your online networks that makes you go “not again!” or “is this woman for real?!”. We’re talking about social media personality disorders. People who don’t un Read More

If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.

That's why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. Read More

Online shopping has become a national pastime. It is only logical for your business to tap on the online market by accepting online payments. Read More

Marketers go where the people are and these days the people are on social media. Almost every single marketer out there is trying to get the most out of social media, they try every single marketing strategy that they hear about, but they don’t really know how to measure their progress on social me Read More

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it Read More

Sales strategy plan is vital to the vertical growth of any business big or small. A quality sales strategy will eliminate these 10 reasons and any associated risk. Read More