BizSugar.com › Online Marketing › The Impact of Enterprise SEO

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it came to the company blog. Each product manager had their own idea of how the blog should look, be promoted, what kind of content should be published, who would write the most, how it should be optimized for SEO and so forth.