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Magazine, TV Ads More Effective than Ads Online - http://www.marketingcharts.com

Posted by ArmadaIG under Advertising
From http://www.marketingcharts.com 5498 days ago
Made Hot by: Bigheights on April 14, 2009 4:24 pm

Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study. The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines Read More

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Give me your dirty, your ugly, your bad news

Posted by JohnH under Advertising
From http://eimr.blogspot.com 5502 days ago
Made Hot by: on April 8, 2009 9:41 pm

I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done. Read More

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When to Pitch Reporters & Producers - Public-Relations - Mark Macias

Posted by beatthepress under Advertising
From http://www.evancarmichael.com 5516 days ago
Made Hot by: on March 24, 2009 2:14 pm

When is the best time to pitch reporters? Read More

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The Sometimes Painful Art of B2B Follow Up

Posted by neshthompson under Advertising
From http://www.salesbloggers.com 5535 days ago
Made Hot by: on March 7, 2009 4:25 am

B2B is all about relationships and patience. Read More

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5 Tips On Creating A Good Logo

Posted by stillwagon428 under Advertising
From http://myventurepad.com 5536 days ago
Made Hot by: on March 5, 2009 7:35 am

It's hard to over-estimate the importance of a good logo. When they're done well -- they can become shorthand for your entire brand or company. Sadly, most logos never achieve that status because they're not well executed. Read More

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Image is Everything - Public-Relations - Mark Macias

Posted by beatthepress under Advertising
From http://www.evancarmichael.com 5542 days ago
Made Hot by: on March 2, 2009 12:36 am

why image is everything Read More

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Getting Word of Mouth to Work for You

Posted by stillwagon428 under Advertising
From http://smallbizbee.com 5543 days ago
Made Hot by: on February 25, 2009 9:05 pm

There is one form of advertising that has always worked, and will continue to work, and has nearly a guaranteed positive ROI. It's the most trusted form of advertising out there, has no shelf life, and will always be well received by your market — so what is it? Word Of Mouth! Read More

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Advertising on the Edge

Posted by smallbizbee under Advertising
From http://smallbizbee.com 5579 days ago
Made Hot by: Bigheights on January 19, 2009 8:44 pm

What should you do with your advertising budget in a down economy? It's probably the opposite of what you might think Read More

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Report: Online influencers are influenced by traditional media

Posted by mssux under Advertising
From http://www.bizreport.com 5596 days ago
Made Hot by: on January 6, 2009 10:03 pm

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are influenced themselves by traditional media. Read More

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Parachute jumping topless women - the best commercial ever made?

Posted by mssux under Advertising
From http://www.bizreport.com 5595 days ago
Made Hot by: on January 5, 2009 11:16 pm

Does sex sell or distract from your campaign message? Controversy is spinning over a brave online video campaign featuring dozens of topless sexy chicks parachute jumping to form a sky message "Siemens washing machine only 4999" or about $900. Read More