Advertising | Small business news; tips; networking

Israeli Surveillance Leads to High-Tech Billboards - http://www.mediabuyerplanner.com

Posted by ILuvMktg under Advertising
From http://www.mediabuyerplanner.com 5812 days ago
Made Hot by: on June 6, 2008 3:24 pm

Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers' faces to gather reliable viewing data for digital displays and screens. The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill Read More

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What Your Customer REALLY Wants!

Posted by digitalsmash under Advertising
From http://www.soloseo.com 5820 days ago
Made Hot by: on May 31, 2008 1:49 pm

This is a very true, and very funny depection of what the customer wants, and usually ends up getting. Don't let this happen in YOUR business! Enjoy! Read More

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How a Social Media Campaign Fits into a B2B Media Plan

Posted by digitalsmash under Advertising
From http://www.clickz.com 5820 days ago
Made Hot by: on May 29, 2008 12:00 am

Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

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Squeeze the Most Juice Out of Your Social Media Profile

Posted by digitalsmash under Advertising
From http://www.searchenginejournal.com 5820 days ago
Made Hot by: on May 28, 2008 8:06 pm

If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More

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Three Advertising Laws to Reinforce Product Branding

Posted by digitalsmash under Advertising
From http://lab.77agency.com 5820 days ago
Made Hot by: on May 28, 2008 1:02 pm

Some wonderful tips on using the power of branding to your advantage! Read More

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7 Tips for Keep-Worthy Business Cards

Posted by suzyQ under Advertising
From http://www.marketingvox.com 5826 days ago
Made Hot by: on May 25, 2008 6:07 pm

At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping. Read More

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Don't Get Hustled by the Social Media Frenzy - iMedia Connection: The X Factor:

Posted by jlawlor under Advertising
From http://www.imediaconnection.com 5835 days ago
Made Hot by: on May 16, 2008 4:25 pm

Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

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Google Now Lets You Place Ads On TV!

Posted by digitalsmash under Advertising
From http://mashable.com 5847 days ago
Made Hot by: on May 2, 2008 7:41 pm

Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

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Print Newspaper Ads Drive Online Research, In-Store Purchases

Posted by JohnH under Advertising
From http://www.marketingcharts.com 5855 days ago
Made Hot by: on April 24, 2008 12:55 pm

Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study: Over half (56%) of internet-using newspaper readers researched or purchased at Read More

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Study: Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted

Posted by Aaronontheweb under Advertising
From http://www.marketingcharts.com 5867 days ago
Made Hot by: on April 14, 2008 8:24 pm

From the page: "Most US adults are uncomfortable that some websites use information about one's online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study." Read More