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Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study.
Among the findings of the study:
Over half (56%) of internet-using newspaper readers researched or purchased at least one product they saw advertised in the newspaper in the last month, with a 30% overlap between the two groups.
44% of respondents researched at least one product. Of this group:
- 67% researched online, and 70% of this group made a subsequent purchase.
- 48% visited, and 23% called, a store.
- 23% asked a friend.
- 42% of respondents purchased at least one product. View full story...
Among the findings of the study:
Over half (56%) of internet-using newspaper readers researched or purchased at least one product they saw advertised in the newspaper in the last month, with a 30% overlap between the two groups.
44% of respondents researched at least one product. Of this group:
- 67% researched online, and 70% of this group made a subsequent purchase.
- 48% visited, and 23% called, a store.
- 23% asked a friend.
- 42% of respondents purchased at least one product. View full story...
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