Advertising section includes posts regarding small business advertising. This section will inform and educate SMB owners on how to advertise their small business on a budget, while reaping all the benefits.

PPC in 2017, Death of the Ad

PPC in 2017, Death of the Ad Avatar Posted by EdLeake under Advertising
From http://midasmedia.co.uk 5 days ago
Made Hot by: mikehartman1 on January 20, 2017 11:44 am
Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More
Google Adwords does not charge a fee in order to use the Google Adwords platform. You pay on a Cost Per Click basis, meaning you are only charged when someone clicks on a link in your ad and visits the website or landing page that is associated with that ad. Read More
In this video, we discuss best practices for creating a highly effective Google Adwords campaign. We go over a basic account structure that works for any small business or ecommerce store. Have a proper Google Adwords account structure is critical to running a campaign that converts visitors into Read More

Improved Viewability Directly and Positively Impacts Revenue

Improved Viewability Directly and Positively Impacts Revenue Avatar Posted by erikemanuelli under Advertising
From http://tech.co 11 days ago
Made Hot by: JamesMcAllister on January 11, 2017 7:18 pm
Successful online advertising strategies rely on high viewability rates.

The more an ad is seen, the greater the chances are the user will make a purchase.

This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users, ad blockers, and faulty ad anal Read More

Branding Lessons From Wes Anderson's H&M Holiday Commercial

Branding Lessons From Wes Anderson\'s H&M Holiday Commercial Avatar Posted by Connelly under Advertising
From http://thinkmonsters.com 31 days ago
Made Hot by: sophia2 on December 25, 2016 12:33 pm
H&M recently tapped Wes Anderson, the director of "Rushmore" and "The Royal Tenenbaums", to helm a holiday-themed ad. The results should serve as inspiration to every brand producing video content, though not necessarily for the reason you might think. Read More
Building a great promotional advertisement means making sure that the headline, copy, and design all work together. Getting it wrong can mean wasted time and money, so here's a step-by-step guide to help you get it right. Read More
Yesterday AdWeek posted a link to an NBC News Story about a new Donald Trump TV channel that is reportedly just three months away from launching. AdWeek asked in their Facebook post, “would you advertise on Trump TV or recommend it to your clients?”. Read More

Pay-Per-View: Is Your Money Safe?

Pay-Per-View: Is Your Money Safe? Avatar Posted by davidlowbridge under Advertising
From http://twofeetmarketing.com 96 days ago
Made Hot by: bizyolk on October 20, 2016 9:37 am
One challenge for those working with pay-per-view networks is impression fraud. What are the challenges and what are the ways your business can prevent being a victim? Read More

New study reveals best time to show ads

New study reveals best time to show ads Avatar Posted by erikemanuelli under Advertising
From http://venturebeat.com 105 days ago
Made Hot by: yogitaaggarwal on October 10, 2016 8:34 am
What is the best time to present ads to your readers?

What is the best content strategy that will ensure your website visitors make the most of your content and ad?

To better understand the behavior of users on content websites, CodeFuel — an engagement and monetization suite for publishers Read More

Tips on Writing Great Headlines in Advertising

Tips on Writing Great Headlines in Advertising Avatar Posted by smpayton under Advertising
From http://www.eggmarketingpr.com 154 days ago
Made Hot by: DigiTechBlog on August 25, 2016 9:19 am
Nobody can now dispute the fact that the success of advertisements lies mostly in the headlines. Ideally, the headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when de Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Woo-hoo! Contributor of the Week: Peter Masters

If you want to know how becoming a contributing member of BizSugar.com and a member of our BizSugar community on … More
Editor's Picks


Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!