Advertising section includes posts regarding small business advertising. This section will inform and educate SMB owners on how to advertise their small business on a budget, while reaping all the benefits.

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More
Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More
What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

Jihadi Google and the Exponential Rise of Crap

Jihadi Google and the Exponential Rise of Crap Avatar Posted by EdLeake under Advertising
From https://www.linkedin.com 27 days ago
Made Hot by: PMVirtual on March 29, 2017 5:30 am
Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

What is Retargeting Advertising? - YouTube

Avatar Posted by GaryShouldis under Advertising
From https://www.youtube.com 29 days ago
Made Hot by: BizWise on March 28, 2017 10:51 am
Also known as remarketing, retargeting is when someone visits your website, your website ads a tracking cookie to that visitor's device, then you continue to advertise to them after they leave you website using that tracking cookie. It is common in ecommerce and more and more local businesses are Read More
Flushing out your overall target audience profile is a process because customers are constantly evolving. Starting today with these basics and consistently updating the information as your company grows is a vital part of boosting your marketing results. Read More

6 Reasons Online Advertising Campaigns Fail - 3Bug Media

6 Reasons Online Advertising Campaigns Fail - 3Bug Media Avatar Posted by GaryShouldis under Advertising
From http://3bugmedia.com 64 days ago
Made Hot by: thelastword on February 20, 2017 10:50 am
Are you finding it hard to run a successful advertising campaign for your business? Examine these 6 areas to see where your online advertising campaign is going wrong. Read More
Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

Google Adwords: What Is Quality Score? - YouTube

Avatar Posted by GaryShouldis under Advertising
From https://www.youtube.com 92 days ago
Made Hot by: bizyolk on January 24, 2017 12:17 pm
In this video you will learn what Quality Score is in Google Adwords, what determines you Quality Score, and ways to improve it. Quality Scores play a direct role in how much you pay for a click in Google Adwords so it is well worth taking the time to learn more about how to improve you Quality Sc Read More

PPC in 2017, Death of the Ad

PPC in 2017, Death of the Ad Avatar Posted by EdLeake under Advertising
From http://midasmedia.co.uk 96 days ago
Made Hot by: mikehartman1 on January 20, 2017 11:44 am
Prices are going up. Advertising must change. It must be less intrusive and more savvy to compete in a manner that doesn’t see costs spiral upwards.

Here's what to do about it in 2017. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Hesham Zebida: Working at "Working Together"

If you had to choose one job description for our latest BizSugar Contributor of the Week, Hesham Zebida, that job … More
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