A Nielsen Company research, measured across over 200 campaigns, has busted the myth.
CTR and ROI have no relationship!
Read More
Click Through Rate And ROI Has NO Relationship
Posted by williswee under AdvertisingFrom http://www.penn-olson.com 5312 days ago
Made Hot by: marciabiz on October 9, 2009 11:52 pm
How to Use Yahoo Ads Service To Increase Sales
Posted by mariajoe under AdvertisingFrom http://www.smallbusiness-websites.com 5349 days ago
Made Hot by: tiroberts on September 3, 2009 6:28 pm
Pay for Performance or P4P was invented originally by Overture. Nowadays Overture is called as Yahoo Overture because of takeover a couple of years ago. To get a visitor to visit to a site than others, it has to be really visible. With more people being aware of your web site, there would be extra hits and visitors to your site given the chance to
Read More
Direct Comparison Ads: Do They Work Best?
Posted by maplesummit under AdvertisingFrom http://zachheller.com 5426 days ago
Made Hot by: on June 17, 2009 2:51 pm
Advertising works when it is done right. There is no question in that. Companies spend millions of dollars on ad campaigns trying to target the right market and convince them of something.
Read More
Marketers shifting to online WOM but are consumers?
Posted by q4sales under AdvertisingFrom http://www.bizreport.com 5430 days ago
Made Hot by: on June 15, 2009 12:54 pm
Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market.
Read More
90% of SMB Owners Quit Paid Ads Within 6 Months
Posted by maplesummit under AdvertisingFrom http://smallbiztrends.com 5431 days ago
Made Hot by: on June 13, 2009 2:32 pm
Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats.
Read More
It's Time to Get Free Publicity for Your Product in Holiday Gift Guides
Posted by stillwagon428 under AdvertisingFrom http://smallbiztrends.com 5468 days ago
Made Hot by: wontonu on May 7, 2009 5:02 pm
Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t
Read More
5 Secrets to More Effective Online Ads
Posted by StepByStepMarketing under AdvertisingFrom http://www.fuelnet.com 5475 days ago
Made Hot by: on April 30, 2009 4:01 pm
One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent of small business owners say they are satisfied with their online advertising efforts. Getting it right is critical in today
Read More
How Much Ads Cost
Posted by ArmadaIG under AdvertisingFrom http://www.emarketer.com 5480 days ago
Made Hot by: on April 28, 2009 4:51 am
Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.
The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.
As for spending in the online sector... it'
Read More
Magazine, TV Ads More Effective than Ads Online
Posted by ArmadaIG under AdvertisingFrom http://www.marketingcharts.com 5493 days ago
Made Hot by: Bigheights on April 14, 2009 4:24 pm
Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study.
The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines
Read More
Give me your dirty, your ugly, your bad news
Posted by JohnH under AdvertisingFrom http://eimr.blogspot.com 5497 days ago
Made Hot by: on April 8, 2009 9:41 pm
I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done.
Read More
Subscribe