Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. She has a special gift for navigating the social media landscape, so I interviewed her for more information.
How a Social Media Campaign Fits into a B2B Media Plan
Posted by digitalsmash under AdvertisingFrom http://www.clickz.com 5806 days ago
Made Hot by: on May 29, 2008 12:00 am
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