I thought this was an effective idea: "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done.
Give me your dirty, your ugly, your bad news
Posted by JohnH under AdvertisingFrom http://eimr.blogspot.com 5504 days ago
Made Hot by: on April 8, 2009 9:41 pm
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments