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Advertising is just one part of marketing and the people that I mentor know that they will have to invest a portion of their budget in it at some point. Thought through - it can work incredibly well for business, rushed - and it can have little or no effect and waste your budget... Read More

Watch any credit card commercial these days and you’re sure to find big budget productions in exotic locations, movie-star voice overs, or memorable jingles. Here are some of the best from Canada. Read More

Facebook advertising can be a great way for small businesses to drive awareness, generate leads, or gain more Likes. Learn how with this in-depth guide. Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More

Here's a timely business strategy... "Coupon redemption has risen 360% since 2008. It appears that a frugal lifestyle, is becoming fashionable, and coupon use can help encourage frugality. Lately, it’s all about the art of getting the deal, and coupons — and how much you save when you use them — can be a big part of that, earning you bragging rights. Read More

When, in 1970, the INSANE writers at Monty Python decided to do a skit based on the "meat-like" product SPAM, the folks at Hormel Corp. were appalled!

Little could they have known the incredible BOOST it would give to their product Read More

10 Really good branding specific videos that i think are useful. From branding the user interface design to what it took to create a brand for President Obama. Some brand ideas for small business as well as brand ideas for big business. A great range of videos on branding for you to enjoy and learn from Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

A slideshow for your viewing pleasure: some of the funniest, freakiest, most bizarre and most offensive advertisements in business history Read More