Best advertising campaigns I've seen. Great for advertising ideas.

Best advertising campaigns I've seen. Great for advertising ideas. Avatar Posted by dobbie under Advertising
From http://uaddit.com 3604 days ago
Made Hot by: Fenessy on January 30, 2008 10:09 pm
These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

When Targeting Multicultural Audiences, Be Relevant

When Targeting Multicultural Audiences, Be Relevant Avatar Posted by JohnH under Advertising
From http://adage.com 3628 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More
Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y Read More

It's Not the Media That Matter, but the Modes

It's Not the Media That Matter, but the Modes Avatar Posted by ArmadaIG under Advertising
From http://bosacksarchive.blogspot.com 3676 days ago
Made Hot by: on November 21, 2007 3:31 am
Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express Read More

Mobile Ads Marked by Promise, Problems

Mobile Ads Marked by Promise, Problems Avatar Posted by jnelson under Advertising
From http://www.emarketer.com 3694 days ago
Made Hot by: on October 31, 2007 3:34 pm
The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More

Local media more trusted both on- and offline

Local media more trusted both on- and offline Avatar Posted by ArmadaIG under Advertising
From http://www.bizreport.com 3705 days ago
Made Hot by: on October 25, 2007 7:04 pm
A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Emily Brackett @VisibleLogic Takes a Brand New Approach to Business

Not everyone can take the unique approach Emily Brackett does to her business clients each day. With a BA from … More
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