Blurring the Lines Between Advertising and Entertainment

Blurring the Lines Between Advertising and Entertainment Avatar Posted by Becky under Advertising
From http://www.marketingprofs.com 3603 days ago
Made Hot by: on April 9, 2008 12:18 am
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

Study: Subliminal ads warp your brain

Study: Subliminal ads warp your brain Avatar Posted by ArmadaIG under Advertising
From http://www.news.com 3617 days ago
Made Hot by: on March 25, 2008 11:34 pm
Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo Read More

Picking the Right Media for the Job

Picking the Right Media for the Job Avatar Posted by ILuvMktg under Advertising
From http://www.emarketer.com 3644 days ago
Made Hot by: on February 29, 2008 3:15 am
Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Advertising inserts are still influential when it comes to making purchasing dec Read More

Standing Out with Peripheral Marketing

Standing Out with Peripheral Marketing Avatar Posted by ArmadaIG under Advertising
From http://rohitbhargava.typepad.com 3649 days ago
Made Hot by: on February 23, 2008 8:04 pm
Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bharg Read More

10 Best Product Placements Ever!

10 Best Product Placements Ever! Avatar Posted by tinobuntic under Advertising
From http://www.placemyproduct.com 3651 days ago
Made Hot by: on February 21, 2008 7:41 am
Using product placement for advertising allows for a lot of creativity. Here are my ten favorite product placements. Read More

Design Inspiration: the Anatomy of a Great Blog Ad at Randa Clay Design

Design Inspiration: the Anatomy of a Great Blog Ad at  Randa Clay Design Avatar Posted by JohnH under Advertising
From http://randaclay.com 3656 days ago
Made Hot by: on February 16, 2008 6:49 pm
It's hard enough creating effective banner ads of any size, but it's especially difficult to create an ad that's only 125px X 125px (a popular size for blog ads). Randa Clay offers some great examples of these tiny ads. If you can create an effective version of one of these, you create an effect ad at any size. Read More

5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad

5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad Avatar Posted by Fenessy under Advertising
From http://contentmarketingtoday.com 3664 days ago
Made Hot by: on February 8, 2008 1:55 am
You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More

Can you be sued for what your customers say about the competition?

Can you be sued for what your customers say about the competition? Avatar Posted by blueenergy under Advertising
From http://www.nytimes.com 3667 days ago
Made Hot by: on February 6, 2008 1:22 am
Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Best advertising campaigns I've seen. Great for advertising ideas.

Best advertising campaigns I've seen. Great for advertising ideas. Avatar Posted by dobbie under Advertising
From http://uaddit.com 3674 days ago
Made Hot by: Fenessy on January 30, 2008 10:09 pm
These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers. Read More

When Targeting Multicultural Audiences, Be Relevant

When Targeting Multicultural Audiences, Be Relevant Avatar Posted by JohnH under Advertising
From http://adage.com 3698 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Lori Byron @LoriByron Turns Clients Into Superstars

Lori Byron believes any business owner or entrepreneur can be a superstar. With a love of reading and writing going … More
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