Squeeze the Most Juice Out of Your Social Media Profile

Squeeze the Most Juice Out of Your Social Media Profile Avatar Posted by digitalsmash under Advertising
From http://www.searchenginejournal.com 3649 days ago
Made Hot by: on May 28, 2008 8:06 pm
If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More

Three Advertising Laws to Reinforce Product Branding

Three Advertising Laws to Reinforce Product Branding Avatar Posted by digitalsmash under Advertising
From http://lab.77agency.com 3649 days ago
Made Hot by: on May 28, 2008 1:02 pm
Some wonderful tips on using the power of branding to your advantage! Read More

7 Tips for Keep-Worthy Business Cards

7 Tips for Keep-Worthy Business Cards Avatar Posted by suzyQ under Advertising
From http://www.marketingvox.com 3654 days ago
Made Hot by: on May 25, 2008 6:07 pm
At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping. Read More
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Google Now Lets You Place Ads On TV!

Google Now Lets You Place Ads On TV! Avatar Posted by digitalsmash under Advertising
From http://mashable.com 3675 days ago
Made Hot by: on May 2, 2008 7:41 pm
Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

Print Newspaper Ads Drive Online Research, In-Store Purchases

Print Newspaper Ads Drive Online Research, In-Store Purchases Avatar Posted by JohnH under Advertising
From http://www.marketingcharts.com 3684 days ago
Made Hot by: on April 24, 2008 12:55 pm
Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study: Over half (56%) of internet-using newspaper readers researched or purchased at Read More
From the page: "Most US adults are uncomfortable that some websites use information about one's online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study." Read More

Blurring the Lines Between Advertising and Entertainment

Blurring the Lines Between Advertising and Entertainment Avatar Posted by Becky under Advertising
From http://www.marketingprofs.com 3698 days ago
Made Hot by: on April 9, 2008 12:18 am
Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Read More

Study: Subliminal ads warp your brain

Study: Subliminal ads warp your brain Avatar Posted by ArmadaIG under Advertising
From http://www.news.com 3712 days ago
Made Hot by: on March 25, 2008 11:34 pm
Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo Read More

Picking the Right Media for the Job

Picking the Right Media for the Job Avatar Posted by ILuvMktg under Advertising
From http://www.emarketer.com 3738 days ago
Made Hot by: on February 29, 2008 3:15 am
Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Advertising inserts are still influential when it comes to making purchasing dec Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Mike Abasov @Mike_Abasov Serves Business With a Smile

The smile on Mike Abasov's face reflects the joy he feels every time he helps entrepreneurs reach their … More
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