Alternative newspaper readership increasing

Alternative newspaper readership increasing - http://blogs.mediapost.com Avatar Posted by suzyQ under Advertising
From http://blogs.mediapost.com 3719 days ago
Made Hot by: on June 16, 2008 12:27 am
A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

College Students Addicted to College Newspapers

College Students Addicted to College Newspapers - http://www.marketingcharts.com Avatar Posted by luckycharmer under Advertising
From http://www.marketingcharts.com 3721 days ago
Made Hot by: on June 13, 2008 7:55 pm
Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study. That figure is an impressive 9 Read More

Israeli Surveillance Leads to High-Tech Billboards

Israeli Surveillance Leads to High-Tech Billboards - http://www.mediabuyerplanner.com Avatar Posted by ILuvMktg under Advertising
From http://www.mediabuyerplanner.com 3725 days ago
Made Hot by: on June 6, 2008 3:24 pm
Technology inspired by Israeli surveillance has led to camera-equipped billboards that can track viewers' faces to gather reliable viewing data for digital displays and screens. The technology comes from TruMedia, which is testing the cameras in about 30 locations nationwide. A company in Paris offers similar tracking. Software behind each bill Read More

What Your Customer REALLY Wants!

What Your Customer REALLY Wants! - http://www.soloseo.com Avatar Posted by digitalsmash under Advertising
From http://www.soloseo.com 3733 days ago
Made Hot by: on May 31, 2008 1:49 pm
This is a very true, and very funny depection of what the customer wants, and usually ends up getting. Don't let this happen in YOUR business! Enjoy! Read More

How a Social Media Campaign Fits into a B2B Media Plan

How a Social Media Campaign Fits into a B2B Media Plan - http://www.clickz.com Avatar Posted by digitalsmash under Advertising
From http://www.clickz.com 3733 days ago
Made Hot by: on May 29, 2008 12:00 am
Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

Squeeze the Most Juice Out of Your Social Media Profile

Squeeze the Most Juice Out of Your Social Media Profile - http://www.searchenginejournal.com Avatar Posted by digitalsmash under Advertising
From http://www.searchenginejournal.com 3733 days ago
Made Hot by: on May 28, 2008 8:06 pm
If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More

Three Advertising Laws to Reinforce Product Branding

Three Advertising Laws to Reinforce Product Branding - http://lab.77agency.com Avatar Posted by digitalsmash under Advertising
From http://lab.77agency.com 3733 days ago
Made Hot by: on May 28, 2008 1:02 pm
Some wonderful tips on using the power of branding to your advantage! Read More

7 Tips for Keep-Worthy Business Cards

7 Tips for Keep-Worthy Business Cards - http://www.marketingvox.com Avatar Posted by suzyQ under Advertising
From http://www.marketingvox.com 3739 days ago
Made Hot by: on May 25, 2008 6:07 pm
At a single trade show, you can expect to receive a stack of business cards in the double digits. And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping. Read More
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Google Now Lets You Place Ads On TV!

Google Now Lets You Place Ads On TV! - http://mashable.com Avatar Posted by digitalsmash under Advertising
From http://mashable.com 3760 days ago
Made Hot by: on May 2, 2008 7:41 pm
Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Michele Welch: BizSugar "Contributor of the Week"

Woo-hoo! It's that time again. So, please put your hands together (or better yet, give us a nice tweet, Facebook … More
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