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Big, scary, audacious leaps may cross your path from time to time but they can actually be pretty awesome. I did just that, and as the new year began so did a surprisingly new me. Read More

If you’ve been primarily selling your products on an e-commerce site like Shopify or Etsy, or have built a name for your business using free platforms like Blogger, Read More

Are fewer ads always better? Google recently announced that it will penalize sites with more than three ads above the fold. Frequently, these sites are low-quality sites with super-SEO’d, thin content landing pages designed to have people quickly bounce off the site when they click on one of the ad Read More

3 tips for writing supersonic copy that resonates with your voice and inspires authenticity and trust! Read More

Confidence is a gal’s best friend, and yet it seems to be so fleeting among women in business today. Here are 7 ways to shed a light on what is already there. Read More

I'm very happy to share my interview with Deanna of Apples and Oranges, a screenprinter and designer who infuses all of her work with cheerful colors. Read More

Both AdSense pay-per-click advertising and affiliate marketing can make you money online. But which ad strategy is best?

This video covers the pros and cons of Google's AdSense PPC ads vs. making money from Affiliate ads, including my recommended strategies for your website.

Both Adsense PP Read More

When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

Legendary copywriter Robert Bly recently hosted a roundtable event for StepByStepMarketing.com. Here are some of powerful strategies for writing subject lines that get emails opened.
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