Marketing section contains articles about marketing for small business - best and worst practices, tips and advice on how to market your small business today and much more.

Email marketing evolution: 3 trends

Email marketing evolution: 3 trends Avatar Posted by erikemanuelli under Online Marketing
From http://venturebeat.com 1 day 15 hours ago
Made Hot by: reetikagupta on July 30, 2015 9:27 am
According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More
Offering more than just a perfect melody and killer performance, the stars of Pitch Perfect 2 have also provided email marketers with valuable lessons to turn their classic strategy into a modern marketing success. Read More

The Evolution of Google+: 3 Important Updates

The Evolution of Google+: 3 Important Updates Avatar Posted by TekShouts under Social Media
From http://www.tekshouts.com 2 days ago
Made Hot by: fundpr on July 30, 2015 8:50 am
Google+ is about to get way more relevant. Check out these three recent updates that remove the sometimes aggravating aspects Google+ as Google's attempts to rewrite the destiny of their social network. Lauren has the rundown in this Tek Shouts! article. Read More

10 Steps to Instant Online Brand Recognition

10 Steps to Instant Online Brand Recognition Avatar Posted by George Meszaros under Marketing
From http://www.successharbor.com 2 days ago
Made Hot by: MasterMinuteman on July 30, 2015 8:29 am
Can you get your market to think of your brand when they are ready to buy?
Entrepreneurs and startup founders must fight to achieve brand recognition. Even if you have solid website with excellent well-written content you may still be struggling to grow your audience and make a real impact.Brand r Read More

Avoid Bulleted Lists In E-Newsletters

Avoid Bulleted Lists In E-Newsletters Avatar Posted by VisibleLogic under Online Marketing
From http://www.mailonthemark.com 2 days ago
Made Hot by: PMVirtual on July 29, 2015 4:52 pm
Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Read More
There’s no doubt about it. Marketing your business on social media is tougher than ever. So how can you create differentiation and successfully use social media as a marketing tool? Learn tactics that encourage interaction, engagement and growth. Read More
From channeling your inner business blogging rock star to writing your 'breakthrough' blog post, this post will help amplify conversions and boost the ROI of your company blog Read More
Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you’re ready to distribute your press release online. Read More

Who Needs a Good Online Rep? Not these folks!

Who Needs a Good Online Rep? Not these folks! Avatar Posted by JVRudnick under Online Marketing
From http://www.canuckseo.com 5 days ago
Made Hot by: OpenSourceMedia on July 29, 2015 11:26 am
Those of us who live on the web, know that you ARE what your online reputation says you are – and the folks in this story are about as difficult to fathom as anyone I’ve ever seen…

I’m talking about Amy’s Baking Company - the restaurant that the TV Chef Gordon Ramsay walked out on in his Kitchen Read More

5 Must-Write Blog Ideas for Your Ecommerce Business

5 Must-Write Blog Ideas for Your Ecommerce Business Avatar Posted by ShannonW under Marketing
From https://blog.scottsmarketplace.com 6 days ago
Made Hot by: PMVirtual on July 28, 2015 1:52 pm
Coming up with lots of blog ideas is a challenge. Use this post as inspiration for five different types of blog posts you can write for your ecommerce blog. Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Carolyn Higgins: From Layoff to Living the Dream

We've all heard people say that losing a particular job may have been the best thing that ever happened to … More
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