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Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

The definition of “succeeding” in a recession can mean something quite different for a global manufacturer struggling to remain in business, than it does for a younger and smaller firm with the flexibility to pursue market-changing strategies or products. But for many companies, succeeding in the present environment is synonymous with survival. A Read More

Interviewees have the opportunity to ask good questions during a job interview. Learn how to improve interviewee skills in this free video on small-business advice. Read More

Technology has changed the face of business in spectacular ways. It has enabled businesses to embrace a greater community, it has increased productivity, and simplified communication. There are so many positives that they would be hard to name here in this post. There is one aspect of technology that I find sad, and that is how it has made us lazy Read More

13 annoying features you should not add to your website unless you want to annoy your customers to no end. Read More

Going green was big news for a while, then the collapsing economy put a cloud over the movement. Nonetheless, a derth of reporting doesn't mean that the scientists, entrepreneurs, and business brains behind the burgeoning industry have slowed down. If anything, their products are growing in maturity and potential. We waded through hundreds of eco- Read More

The following five FREE online promotional resources fall under the category of public relations. Companies automatically assume they need to dole out thousands of dollars to promote products and services, but that's not the case anymore when it comes to online marketing. Read More

There is a well-worn truth that goes something like - if you want to learn something teach it. I think this certainly applies to many aspects of business. If you want to learn something at a much deeper level then write about it, speak about it, and create and conduct workshops and trainings on the subject. You can and should be doing all of these Read More

A new study insists that Obama-style healthcare reform will benefit small and midsize businesses. The study — out of MIT conducted for the Small Business Majority, a nonprofit healthcare advocacy group — was done against the backdrop of data indicating that small businesses in the United States at one time were major providers of health coverag Read More