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Competing against bigger players in your market can be tough. The usual marketing tactic used is to lower the prices which is not a healthy option for your business. This is the story of how a small business went up against very powerful competitors. Read More

According to Liberty Mutual’s latest survey, they found that men embrace and use social networking sites much more than women do. Men are more active in social media “across the board” according to the survey. Read More

A good brochure design excites the customer to read the copy while the content serves as the first step in the purchasing process. Ensure the effectiveness of your marketing materials by following these promotional brochure design tips and content ideas: Read More

Inspiration often precedes innovation, a topic I love. This is my third installment on the subject.  The first is titled, “2010: The Year o Read More

LinkedIn isn’t just a tool for businesses to expand their brand on, but individuals like bloggers can benefit a lot if they spend some time on it. As a blogger myself, the following are five benefits that this social networking site could befit you as a blogger. Read More

A recent poll by Rasmussen Reports raises the question, should small businesses be calling the shots when it comes to the nation's economy? The poll found 51 percent of Americans surveyed believe the business community makes better decisions in this arena than leaders in Washington. So Read More

Small business loan funding backed by the U.S. Small Business Administration has received funding for another month. The program is popular according to the report by CNN Money.com, but one banker in the report still says there aren't enough qualified loan applicants. Read More

Some of the best facebook applications that will enhance your fan page visibility, entice new visitors to join while promote engagement among your fans. Read More

Tips for building a twitter following by not being a Twitter snob. Includes tips on identifying influencers and following targeted people. Read More

It seems there are more and more people becoming self employed these days - or at the very least, many folks are starting a side business, turning a hobby into some extra income or doing some type of independent contractor work. There are some mistakes you will definitely want to avoid... Read More