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Social media marketing strategy is easy to understand when explained by Jay Baer of Convince And Convert Read More

A business strategic advisor suggests that it's best to not tear communication silos down, but to work around them. This post argues that tearing them down is better in the long run, especially for the smallest employers Read More

How to create positive and lasting change in your life and achieve the results you want. Three life coaching principles of change can show you how Read More

Have an eCommerce store? Find out how product reviews can build trust, improve SEO, and increase repeat business Read More

Marketing in all its forms is an essential part of small business growth. Here are three tips from award-winning small business owners, who explain how they have improved their marketing efforts by better listening to their customers and critics while leveraging online tools to grow new markets on a tight budget Read More

Most business owners developed a fairly sound strategic plan before opening their businesses. This plan analyzed who their prospective customer base was. Most likely it is broken down into fairly specific demographics, i.e. "College educated, women, between the ages of 25-43, living in a suburban environment". After pinpointing their 'ideal client', the rest of their marketing and business plan developed to best serve that customer Read More

I'm a firm believer that in business, as in life, if you are seeking principles for success, look to nature and the creatures with whom we share this planet! From the task-specialization of ants, to the "web-building" of spiders to the "networking" and pack-hunting mentality of hyenas...it's all there Read More

On the journey to improve communication & collaboration with Social Media it is often not the destination that is the most important, but the route that is travelled to get there Read More

In today’s competitive world, having a business or personal website is not enough. To make most out of it and in order to get more visitors, expand your customer base – both online and offline, you have to push your website effectively. Read More