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For the past 40 years Sesame Street has taught generations of adults to learn, think and how to react to marketing. And it's generated close to a billion dollars in revenue. Here's how you can use their strategy & techniques to generate results for your business. Big Bird & Kermit play hardball Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

When setting up an online business there are many things to take into consideration such as working with a good SEO consultant Read More

There’s no denying that Facebook is one of the greatest social networking platform for both users and businesses up to this date. However, Facebook hasn’t always managed its users’ data well. Take for example, the most recent case where their Facebook chat’s privacy was compromised by a loophole in the system. They’ve also changed how your personal information is classified several times, sometimes in a manner that has been confusing for their users; like the most recent change. Read More

Choosing the right marketing tactics to action can be tricky. After all there are just so many to select from. If you choose the wrong marketing tactics then you will not get the sales you want and need for your business to grow. Continue using the wrong ones and the results will not look pretty.
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You pour your heart, soul, effort, time and wisdom into your original biz-blog posts and articles. But what about ownership of and rights to your ideas once you hit "ENTER" or "SUBMIT?" The answers may surprise you Read More

In starting out as a freelancer you might find that you have to volunteer a lot. Contributing can be enjoyable and it means that you can gain a lot of experience while bulking up your CV Read More

Last week I wrote about a door-to-door sales experience that bothered me (posts here and here). This weekend another salesperson knocked on my door, and it didn't go much better.. Read More

It is important to do market research and conduct reasonable product testing before a full commercial launch. But when is the right time to do this for your business Read More

In what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. If the separation between blog posts’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack. Read More