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Marketing plans should revolve around setting and tracking specific goals and objectives for your business. Establishing measurable goals – along with specific marketing strategies and tactics to achieve them – will ensure that your business stays on track throughout the year.

This easy-to-foll Read More

Learn step by step directions for setting yourself up for success in order to achieve business goals. Don't just make New Year's Resolutions - make goals that you'll reach! Read More

You may have read my previous article about reviews - Creating a Review Cycle for Your Business. As the Internet grows bigger the chances that someone somewhere is reviewing your business online is greater. The small business owners I advise are proud of their business and want to do the best for t Read More

Work smarter, not harder, right? Tough business environments require adopting new ways of working that boost your productivity, save you money and ultimately increase sales for your company. When leveraged correctly, communications technology can really make a difference in helping many small busin Read More

While the same basic functionality as other social networks exists – make connections, post status updates - the ability to create “circles” on Google Plus is a targeting functionality that is unique.

Google+ circles gives businesses more control over posts and status updates by giving them the Read More

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. Read More

Spontaneous marketing activities rarely produce desired results for small businesses. Without a solid annual marketing plan businesses typically end up spending well beyond their budget or missing out on opportunities throughout the year.

Download these free marketing templates and worksheets d Read More

Google+ Page is a social media platform for businesses, brands, and other non-human entities. It is your business’ identity on Google+. It will help small businesses on a variety of levels; but, most importantly; it will be great for SEO and exposure. Here are some reasons and benefits why your bus Read More

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them --

An annual marketing plan helps keep businesses on track with goals and objectives Read More

In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing change of pace. Remember the days when mail was something you touched and you actually spoke with real people?

These old school marketing ideas should not be forgotten. In fact, the Read More