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In the business world everything doesn’t always go just right. Problems happen, big and small. And it happens for big companies and small businesses as well. It’s how you react as a business owner to fixing the problems that can make a major difference in customer reaction and perception of your co Read More

LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry... the inside view of your business can leave vulnerable to competition.

Some wonder... has LinkedIn become “ Read More

Are you building a strong and trustworthy online brand?

Here are some tips for building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today's markets. Read More

Do you build top-down or bottom-up budgets? Some tips to creating marketing budgets that meet your plan goals without overspending!

Create a small business marketing budget for your annual marketing plans and goals that maximizes your investment while tapping into low-cost marketing ideas and to Read More

Many small businesses don’t spend enough time and money on good graphic design. Smart investments in graphic design can help bring new business, encourage return business and establish your company brand.

Here are some guidelines to find good graphic designers without draining your bank account Read More

Building a New Year Marketing Plan? Take a look at last year first!

Reviewing a previous years marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Here are some tips before you get started on your New Year marketing plans... Read More

It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of voters than his competitor Mitt Romney.

How small businesses can learn from micro-targeting techniques used by the Obama campaign to Read More

Email and social media cannot be your only marketing campaign strategies. In this digital world, sometimes investing in an old school direct mail campaign is your best choice to cut through the digital clutter.

Here are some strategies to help make direct mail marketing campaigns a more cost-eff Read More

Like it or not (yes, pun intended) Promoted Posts are likely here to stay on Facebook... so small businesses need to learn how to use them if they want a successful brand presence on Facebook.

Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small business Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More