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Facebook recently released a widget called the Fan Box designed to allow folks with Facebook Fan Pages to embed a widget featuring Fan Page activity on their web site or blog. The image below is a Fan Box pulled from the Duct Tape Marketing page on Facebook. Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

A great point is made in this article regarding optimism and success in sales; but it really applies to all businesses and positions. Emotional intelligence traits such as optimism are critical in hard times like these, and in order to take advantage of the recovery, you must have emotionally intelligent people on board. Read More

I commented on this post just a few minutes ago and I commend Ms. Lisa Barone for a job well done on presenting the benefits of guest blogging. Read More

Yes, there are small businesses out there that are considering growth opportunities even as our current recession keeps a tight hold on our economy. But for those small businesses that are in this situation, any steps that they take to expand operations should be carefully implemented. Read More

Small business can be truly small, but provide big sales with just you, your talent, your customer, and Etsy. There's no huge and costly marketing plan, no fat cash outlay...just the time it takes to make your craft, register, and a few minutes to write a bit about it. Etsy can put you in touch with the world market, bringing you together with mi Read More

When considering a business startup it's always smart to check out the new trends, not just in business but in society. Some of the niche markets here could provide just the inspiration you need to start your own business. Consider catering to previously untapped markets like the Gay community, Hispanics, and baby-boomers. The face of America is Read More

Pamela Slim, author of Escape from Cubicle Nation turned her blog into a book. Here's her advice for frustrated workers considering self-employment. This article breaks entrepreneurship down into a checklist of why to's and why not's. When it comes to starting your own business, it's a good rule of thumb to ask yourself some tough questions be Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More

Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More