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When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they'll agree to follow you back. Read More

As I sorted through some of my mother's collection of memorabilia, I came across lists and letters and account summaries of her years operating a small country general store on the edge of our farm property. Read More

Many times we (marketing professionals) talk about the concepts of an integrated marketing approach. “You should be doing email marketing, billboards, radio ads, blah blah blah blah. ” Sometimes it gets a little heavy— Sometimes it gets a little burdensome. Read More

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it's often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all ove Read More

I'm just starting out and have a really tight budget. Do you have any free or low cost suggestions for ways to get my business started? Read More

A practical overview of how to start your own clothing line with links to resources that help ordinary people start their own fashion lines successfully. Read More

Optimize your small business website but be wary...there's a big difference between White Hat and Black Hat SEO. This article/website examines the differences between these two methods and offers solutions for small business needs. Read More

A great overview of the many ways kids can earn money in small business with tips on entrepreneurship for kids. Read More

A great way to find your niche in small business is to use Google tools to access market information. This video shows you how to use some of the free tools available to the inquisitive entrepreneur. Read More

Cool video explaining how to make an elevator pitch when pursuing business relationships, financing, or investing. Bold moves for the fearless entrepreneur. Read More