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Unfortunately, many companies fall victim to mistakes that are a result of allowing the market to wholly dictate their business moves. Because often times, what seem like good ideas at the time, simply are not. The following are some of the most common mistakes that businesses make from this paradigm, that actually end up costing them in the long Read More

I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've been collecting some observations on what makes a good presentation and also drawing from my own experience. Read More

Great list of social media tasks Read More

I came across this list a few days ago and thought it might be a little food for thought for you guys. I snagged these predictions (view full presentation) from the SmallBizLabs blog, where they were put together by Steve King and Carolyn Ockels of Emergent Research. Anyway, while I didn't find any of the points to be particularly shocking, it's Read More

Home improvement season is here and the Better Business Bureau (BBB) is offering advice on how to take advantage of tax credits being offered by the federal government while increasing home energy efficiency and helping the environment at the same time. Read More

Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at To Read More

How can I optimize for "deep web" crawling? Read More

I'm often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business owners to create and populate a blog because I happen to think it's one of the easiest and most effective ways to both create and optimize content. Read More

Google, Yahoo, and Microsoft announced a joint effort to help reduce duplicate content. The three major search engines came together to allow users to point out their preferred version of a url. Read More

In this brief clip from a presentation at Stanford University, Guy Kawasaki, author of The Art of the Start, gives three good reasons to start a business. (Believe it or not, making money is not one of them!) Read More