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A big part of the reason for the amazing success of this campaign was not what they were marketing, but how they used social media to do it. In that, there are some lessons anyone trying to promote a product or service could use. Read More

So what should you consider before making the jump and firing your boss? In reality there are a number of questions that you will need to address before you will be in a position to swap your driving boots for slippers. Read More

Aside from individuals creating personal profiles and engaging in the Facebook community, business users can also create a Page for their business. Read More

Are you seriously considering taking up a franchise business for sale offer? Then it's time you know what exactly is franchising and how to franchise properly. For your benefit, here are a few things that you are supposed to know about franchising... Read More

A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a prospect as a reaction, for example, to them signing up for an event. Read More

It is one thing to be IN business and another to DO business. It is sometimes considered glamorous to be in business. It makes us feel important and independent, but business is more than that. To be able to say, “I'm in business for myself” or “I have my own business,” is a real accomplishment for some. However, that accomplishment is short-lived Read More

Helpful, detailed piece about how blogging works for pro bloggers. Offers guidance on how to position yourself, build credibility, and earn money. These are not stated quite as clearly as I'm summarizing here, but woven into this excellent article are details about how you should be transparent in your blogging or damage your credibility. Read More

A blog post in which I discuss the pros and cons of displaying prices on your website. Read More

In with the new; out with the old. There's a new Big Three driving our economy now. They are Curiosity, Imagination and Failure. Read More

New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. It was developed by the team that gave us Google Maps. Read More