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The brand new Sparkplugging Podcast is here at last! In this quick first episode you’re going to meet our first Round Table of Experts and learn what we’ll be discussing in this first season of the podcast. You’re going to feel like you’re hanging out with friends, because that’s what we are! Read More

Paul Taubman of I Need Help With WordPress is my guest this week. Involved in teaching tech all the way back in high school, with a degree in computer sciences earned and used along the way, he’s a deep rooted geek. It was only natural that he’d fall in love with WordPress.Paul Taubman of I Need Read More

By Sandra Hennessy

Social Media policies have been in the news in the last week and it has brought up the same questions for many companies big and small – what is a Social Media policy and what should it include? And do we call it a policy or guidelines? The language used will be the difference Read More

By Tom Shurville

The way that marketers are approaching promotion of their products is changing. The nature of peoples’ online time has changed too, and as a result marketers are looking to social media sites to get their message across in different ways.

Twitter, Facebook and Pinterest are j Read More

By Nishadha Silva

So you have an awesome product, a great product that will change how people do things. It’s time to get the word out with a well executed marketing plan. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. But before you mar Read More

By Megan Totka

Your business is growing. New clients are pouring in, and referrals and sales alike are on the upswing. But are you effectively communicating with customers and prospects? Or are you leaving money on the table? Read More

Every day we hand out a tiny brochure about our businesses without even realizing it. Here are six ways to spiff up your business card so that it collects sales, rather than dust. Read More

Today Pinterest goes beyond a place to pin pretty pictures. Now our favorite site for collecting recipes and planning design projects allows brands to insert useful information into their pins. Read More

Not everyone can have or use Amazon Affiliates to make money for their blogs. Whether it is a geographical issue, or maybe you lost your Amazon account, or  you just don't want to use Amazon for your site. There are alternatives out there that can generate money for your blog. Read More

Web-based financial applications are truly making a difference in the ability of small and mid-sized businesses to compete with fewer resources and at a faster pace. By leveraging powerful solutions that were previously only available to the “Big Boys,” small business owners can now automate and s Read More