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By Tom Shurville

The way that marketers are approaching promotion of their products is changing. The nature of peoples’ online time has changed too, and as a result marketers are looking to social media sites to get their message across in different ways.

Twitter, Facebook and Pinterest are just a few of the social media sites that lend themselves well to use by marketers to get their products under the noses of internet users. Optimising content for each of these sites can make the difference between a runaway hit and a complete waste of time.