By Nishadha Silva

So you have an awesome product, a great product that will change how people do things. It’s time to get the word out with a well executed marketing plan. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter.


Written by tiroberts
862 days ago

Very interesting, Sian. It's awesome how helpful SWOT can be in marketing matters. Thanks for sharing.


Written by lyceum
866 days ago

The SWOT analysis is a "living" document that will change over time. I remembered using a computer program for creating a SWOT analysis in a business case during my university studies. Nowadays I do a simple version of it together with a lean canvas business model exercise in 20 minutes.

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