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The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply.
If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right Read More

Affiliate marketing is a common channel used to make money online. There are many benefits to getting involved in affiliate marketing opportunities. An affiliate marketer is someone who makes money without having to produce, buy or distribute any products. Read More

With so many guides and great practical examples, it’s strange how bloggers continue making common mistakes that are wasting the time of their audience. If you go through different blogs from a niche you’re interested in, you’ll find some awesome posts, but you’ll have to admit that the below-avera Read More

Edelman Digital and the Marketing Institute of Ireland launched the results of #SocialOutlook15 a survey[1] into Irish Marketing professionals’ behaviours and attitudes towards social media marketing. Whilst the vast majority (91%) of those surveyed believed that social media was important to their Read More

There’s an overabundance of public relations agencies and despite their high costs — or maybe because of them — they’re not trusted. If you do hire one, you’ll get no guarantees.
There are 29 million businesses in the U.S., but fewer than one percent are represented by PR agencies.
“When you come Read More

Productivity is imperative in your small business. It leads directly to profitability.
But productivity means different things to different people.
Certainly it involves effectively managing your team and workforce. It includes things like effective time management and good communications and col Read More

Now that mobile is coming to the forefront of marketing and Web development (to say the least), applications are naturally becoming more and more important. Although this used to be somewhat advanced and even confusing in the past, the latest mobile technology has made it possible for virtually eve Read More

This idea came from a conversation during a family visit, and I must admit, I’ve been working from home as my own boss for so long that I’d forgotten what this feels like.
So many times I returned after a week relaxing somewhere only to find that I was going to pay dearly for the time off. Stacks Read More

Earlier this year, Zendesk, a cloud-based customer support platform, and Facebook announced a partnership allowing businesses to engage their customers via Facebook Messenger. Companies can send order information and interact with their customers on Facebook Messenger, via an integration with Zende Read More

Did you know that if you don’t make an effort to protect your brand name (which may or may not be your business name), you could lose your rights to trademark it or to enforce it once it’s been trademarked?
That means you might not be able to prevent others in the future from profiting from your b Read More