BizSugar.com › Online Marketing › 5 Essential Basics of a Small Business Domain Name Strategy

Did you know that if you don’t make an effort to protect your brand name (which may or may not be your business name), you could lose your rights to trademark it or to enforce it once it’s been trademarked?
That means you might not be able to prevent others in the future from profiting from your brand or confusing consumers about your brand.
The first step to protect your brand is to federally trademark it, so you can legally enforce your rights to it. Another critical step is developing and implementing a domain name strategy.