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Programmatic advertising has revolutionized the way that ads are placed on publishers’ sites and customized for their intended audiences. This growing trend means that advertisers can show you an ad based on both the keywords that you used to reach the website and your recent browsing history. Read More

Your business is doing okay—but it’s not the raving success you were hoping for. There’s no time like the present to look at new ways to bring it back to life.

Here are some tips to help re-ignite your business, and your own enthusiasm.
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The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated. Read More

In this post Elna Cain shares some hard hitting tips to help you put a stop to "blogger's block" forever and come up with blog post ideas that will increase your traffic and engagement.

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With so many social networks to post content online, it's hard to decide which platform will help companies reach their business goals. This infographic, created by Kent State University, drill down to show how each channel works best and when. Read More

Video Tip: How To Manage Those Micro-Tasks. One of my favorite time management tricks for content marketing is using unclaimed pockets of time to take care of “micro-tasks”; check out today’s tip to find out how. Read More

You know all that other content you produce in addition to your blog post? Read or Watch Blogging Strategy Tip No. 3: Manage Your Content Flow. Read More

Checklists are an online marketer’s best friend. By creating a set of rules to help you focus, a good checklist can allow you to write more creatively, faster and with less editing.

And today, I’m pleased to share my personal blogging checklist with you. This 26-point set of marketing guidelines Read More

Achieving a good balance between work and home life is extremely important. Here is a list of 6 secrets to achieving a good work-life balance. Read More

Business planning – urgh! It’s a tedious exercise that most of us would rather tackle once a year or put off until we’re sat in front of a lender asking for financing only to find out they need solid justification in writing. But business planning shouldn’t be avoided and is certainly shouldn’t be Read More