Programmatic advertising has revolutionized the way that ads are placed on publishers’ sites and customized for their intended audiences. This growing trend means that advertisers can show you an ad based on both the keywords that you used to reach the website and your recent browsing history.





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Written by lyceum
3231 days ago

I haven't heard about the description, programmatic marketing before, but I have read about the Mechanical Turk (by Amazon) and IBM's Watson.



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