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When consumers read online reviews of a product or business, such as those on Amazon, it is often difficult to figure out which reviews are legitimate, and if they should trust any of the opinions that they read online these days.
The situation is not helped by companies and marketers going out of Read More

Retail spending will see a 3.1 percent growth across 2016, the National Retail Federation reports.
America’s largest retail group said in its annual economic forecast that employment gains and increasing consumer confidence were slowly helping to steer the U.S. economy back into growth.
As a resu Read More

The value of customer insight has always been appreciated by companies, but until recent technological developments, data availability was limited to the larger enterprises.
Thanks to smartphones, social media and big data, all of the interactions people have now can be analyzed to deliver actiona Read More

Asking how many customers a business will acquire from social media is as silly as assuming that attendance at a networking event will result in new business. Read More

Many business owners with long email subscriber lists wonder how they can re-engage inactive and dormant users on their list. After all you spend a lot of time and money crafting and sending out emails that are meant to engage the average subscriber on your email list. Read More

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a start Read More

The following article is made especially for bloggers.

The next paragraphs will go through some bad habits that should be avoided if you want to gain recognition among your readers and reach success (whatever success means to you). Read More

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and Read More

Being a one (wo)man band or solopreneur isn’t easy neither in music nor in business. Here are the tips to become more productive and efficient! Read More

Are you ignoring one of the top 10 most popular pages on your site? If you haven’t updated your about me page in the past year, then the answer is yes.

...You’re probably asking yourself, so what if I don’t update my about me page? I’ve taken care of my home page, my sales page, and my articles. Read More