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If we wanted to sum up all five ideas to help you write a killer blog into one big rule, it would be to make your blog the Anti-New York Times. Find out why! Read More

Have you ever just followed what someone said to do when marketing your brand and not really understand why you are doing it? I have when I started in marketing many years ago and it got me into trouble. Read More

Intrusive advertising is pretty much hated by consumers world wide and that's what makes social media so popular. Consumers now have the power to make a choice, to listen to peer group recommendations. But do advertising companies really hate consumers?? Let me know what you think! Read More

Is improving your Klout score a part of your overall business strategy? Does Klout have the added benefit of building awareness and relationships? Read More

What's the big deal with Google+? If you have been persistently resisting the urge to join Google+, you might want to reconsider. This article offers tips on how to finally give in and join the 20+ million others who have took the plunge. Read More

One result of Google’s recent Panda changes is that Google will take backlink quality into account. Google’s web crawler finds your link with other links that it considers spammy, then your PageRank may take a hit. No one wants that, so when placing links to your site, drop the old search engine op Read More

here are plenty of ways to discover hotels on mobile devices including the major geo location services and online travel agencies such as Yelp, Foursquare, Google Places, Trip Advisor, Expedia and the Yellow Pages amongst many others. You can add another one to the list because Room 77 has recently Read More

Verifying Google’s Authorship Markup can be a complicated tasks and making the rel=author stuff to work can be frustrating. Here’s a simple way to get it done. Read More

One of the most important things to remember about most of the components of an Internet marketing campaign is that they are long term. It takes time to build a social network of brand loyalists and engaged consumers. It may take a year or two before a company blog builds up a loyal readership and Read More

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsle Read More