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While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why. Read More

As the circus that is Washington continues to produce the greatest show on earth guaranteed to bring you to tears (either from crying or laughter) there are some vital lessons to be had. Business owners, take heed. Read More

One way to accelerate the growth of your business dramatically is to buy another business. This can help you gain a competitive advantage in your industry, expand the scale of your operations and lead to a number of potential benefits: Growth o Read More

Steve and his wife started their online business for a very specific reason. The motivation for the startup was a decision Steve’s wife made to quit her day job after becoming pregnant with their first child. They created BumbleBeeLinens.com, selling personalized wedding handkerchiefs and other pro Read More

When many small business owners hear the word sales, or come across a discussion of how to increase their conversion rates, they automatically tune out. But the truth is that sales are what allow a small business to keep operating, and unless owners master the art, they’ll never be able to take the Read More

Answering these questions periodically can help keep long-term goals in mind while you adjust your immediate steps and actions. Read More

A couple couple weeks ago, I wrote about links from statistics and valuation websites, and posed the question whether it is worthwhile paying five dollars to have one’s domain submitted to 5000 of them. Read More

Social Media is a HUGE niche. You can't just focus on it - you have to pick an industry, subject, location. You need a USP. Why and how in this post. Read More

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers Read More

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their website marketing efforts. For the record, I 100% disagree with this (and it’s not j Read More