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Writing great headlines can be a hard job for any blogger. So much of our post’s success rests on the quality of the first few words. It can be daunting for even the most seasoned blogger to get that headline right, but it doesn’t have to be. There is a simple way to write great headlines, every ti Read More

“…the internet is not something you just dump something on. It’s not a truck. It’s a series of tubes. And if you don’t understand, those tubes can be filled…enormous amounts of material, enormous amounts of material.” — Senator Ted Stevens, 2006 Open Your Eyes You wake up and find yourself trapped Read More

No matter what we do, where we do it, or how we work on making it happen (or avoiding it) – we’re in sales. When we pull up to the keyboard in the morning and hammer out are next great blog post, we are selling. When we schedule our tweets for the week to come, we are selling. We have something to Read More

Crowds gather for different reasons. Bad accidents. Public humiliation. Amazing spectacles. Runaway elephants. Weird clowns. Anything that fascinates people attracts them. Our social media definitely should not resemble a bad accident or be out of control like a runaway circus animal. It shouldn’t Read More

[This is the second of a series on ways to encourage creativity into the workplace.] Creativity is for the rabble-rouser. The boat-shaker. The status-quo decimator. And above all, the truth-teller. Creativity takes courage because it brings about change and it tells the truth. Most of us don’t alwa Read More

After eight seasons on the air, House M.D. went off the air in 2012. The show might be gone, but the thinking that made it tick still works today. Even for our business. Dr. Gregory House was a complicated character. He was the top doctor at the fictional Plainsboro Teaching Hospital, and was often Read More

Our audience wants to hear someone else sing a song once in a while. It’s true. They bought tickets to hear us, sure, but an opening band and intermission sounds pretty good after a while. We’ve already learned how to monitor our brand, and we know our blog and our social media should contain a gre Read More

Had enough of social media conversation, and just wanna have a party? Reward your fans and customers by creating a world-class event. Let them know how awesome they are. Or, have a wine-tasting. Host an invite-only gallery viewing. Have an exclusive sale. Have a everyone-welcome bash and let the wo Read More

[This is the first of a series on ways to encourage creativity into the workplace.] Creativity is for every business, whether we sell tires or advertising. Creativity is foundational for all success. It is about the ability to think, work with what’s available, and identify and solve problems. What Read More

Amazon.com has me right where they want me. Most of my Kindle books have been purchased because of Amazon’s posts on Facebook that show up in my News Feed. It’s a perfect combination of “new story!” and “low price!” and “delivered instantly!” that makes me click through every time. What drives me t Read More