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A few weeks ago, we enabled multisite on this blog. While not for the faint of heart, it is actually a fairly simple process, especially when you consider that you are simply enabling a hidden feature already built into your own WordPress installation. The cool thing about multisite is that it allo Read More

In a startup, it can feel like the starting is never done. As you move from one phase to the next, there are always new lessons to learn and new challenges to face. This is how it worked for me and my team, and likely how it has worked for every other startup on the planet.  Too often, a coder and Read More

Do you think about your content in blobs, or in chunks? We’ve started a subtle series here on the this blog about something called adaptive content. Adaptive content has a relatively simple goal: put great content in as many places as possible. In part, this is a definition for the future of conten Read More

The word is out. Google is killing Google Reader in July. RSS lovers everywhere are scrambling for a new way to gather their news. The world will survive though, because there are viable alternatives. But this entire ordeal has me thinking about RSS in general. Does this mean that RSS is dead? How Read More

Who knew you needed trees on your blog? Well no, you don’t. You do need content that keeps working for you long after you hit the publish button, though. You need content that doesn’t go dormant, content that doesn’t die or fade away. Without evergreen content, your traffic will bounce like crazy. Read More

Software startup using the lean startup feedback loop for customer development. We are shifting our product goals based on user feedback. Read More

A friend of mine complained that someone he was following on Twitter filled up his entire feed. All he saw were tweets from this power user, and he had to constantly scroll to see anyone else. “I’m one awards show away from unfollowing him,” he said, adding that lately this Uber Tweeter had made no Read More

Traditional marketing isn’t working anymore. Your audience learned to ignore you. They don’t care what you have to say. Then you heard there was an alternative. Everyone is talking about it. It’s going to change marketing. It’s going to bring traffic. It’s going to connect you to your customers lik Read More

Think content marketing is the hot, new thing? The gist of content marketing isn’t new. It goes like this: you create stuff that people want, and they come looking for it. It serves a purpose for them. They need it. They form community around it based on others who need or want it. A new format or Read More

The best gift you can give your customer isn’t a free toaster. It’s content. Is it possible to become a content marketing genius without knowing it? There are three things you’re probably already doing that you could capitalize on to create great content for your blog. You Learned New Stuff And You Read More