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Most of the information you find online regarding negative publicity is how you should respond to it if it is directed towards you. What do you do, however, if it is directed towards a competitor? Everything is a response, now, even a non-response. What do you do when a competitor has a stumble in Read More

I’ve probably watch the video of Steve Jobs unveiling the original Macintosh a dozen times. Every time, I am still in awe of what it says about products, and the people who sell them. The best part is almost certainly the wide grin that Steve Jobs displays at the 4:18 mark. He was busting with prid Read More

Using a collection of disconnected tools to help you manage your editorial calendar and needs isn't enough. You need integrated tools. Read More

We’re in the process of building CoSchedule and, as the person managing our four blogs, I’m barely able to wait for the day it’s fully live. Just to give you a better understanding of how we’re build CoSchedule for our own serious use, too, I’m going to show you what goes into planning the blogs he Read More

A style guide is meant to keep multiple authors on the same page, which could be a complicated thing. It could have every last bit of information your blog writers need to know, answering every question they might ever have. It could be complex and complete and, unfortunately, a reason for your tea Read More

In business, the goal is has always been to outdo the competition. It may be through a better price, better customer service, or a better product. Every business has to find its secret weapon in order to succeed. Is a blog really any different? Nope. Every blog is in competition for readers, even y Read More

What does the perfect calendar look like? We're working on building the best editorial calendar available, and it's making us rethink what a calendar should and should not have. Read More

We have four blogs here at Todaymade. We have a blog for marketing, one for development, this blog (our team blog), and a blog for CoSchedule. We have several writers on our team, writing for some or all of these blogs, and it’s easy to forget that though I’m familiar with what happens with a blog Read More

This is not a post about writing tips. It is not a post about making your writing last. It is not going to tell you how to refresh a stagnant blog. I’m not going to tell you about social media, or marketing, for your blog. It is not a post about creativity, or writer’s block, or using your blog to  Read More

Lately, I have been hearing a lot of noise about using Google+ for blogging. I love Google+. It’s big, and it’s growing rapidly. It’s shaping up to be a serious online contender that moves beyond just another social network, but blogging? Is this really a good idea? Probably not. Blogging is someth Read More