BizSugar.com › Marketing › You Must Love The Content You're Selling

I’ve probably watch the video of Steve Jobs unveiling the original Macintosh a dozen times. Every time, I am still in awe of what it says about products, and the people who sell them. The best part is almost certainly the wide grin that Steve Jobs displays at the 4:18 mark. He was busting with pride. He loved the Mac, like a father loves a son. Isn’t this how it should be for all of us? Shouldn’t we love the things that we are selling? Shouldn’t we love our content? Write What You Love There are two ways to create content. [...]