BizSugar.com › Marketing › Responding To A Competitor's Bad Press

Most of the information you find online regarding negative publicity is how you should respond to it if it is directed towards you. What do you do, however, if it is directed towards a competitor? Everything is a response, now, even a non-response. What do you do when a competitor has a stumble in the public eye? We each have a preference and limit to how willing we are to getting our hands dirty, and partaking in the misfortune of others isn’t palatable to most. That doesn’t mean silence is always the best option. Capitalize On Their Mistake It doesn’t [...]