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Brand awareness. It’s becoming a more reoccurring topic of discussion instead of a one-off consideration. Learn more about how you can use Google Trends (formally known as Google Insights) to track you brand strength. Read More

Anxiety and negativity won't invite commerce. You might as well make the most of your present situation, minding strategies of ongoing motivation. Read More

Do you think technology niche is being saturated? The answer is NO. Still you can make good money out of your tech blog but all you need is to follow the success mantra of tech blogging.

Here I’m sharing my view points which might help you taste success with your new tech blog. Read More

Google shopping was once a great place to attract shoppers for free, but recently, Google decided to start charging a PPC fee. With the holidays being just around the corner, this has had a negative impact on many businesses.

Fortunately for us, there are 6 great free Read More

Your headline is one of the hardest workers in your marketing collateral. It’s a handful of words that can make the difference between your copy being read, and being ignored. This is a handy test of four U’s I picked up from Bob Bly’s Copywriters Handbook. Read More

Too often it seems the customer is viewed as the enemy, not the people that keep our companies in business, that keep us employed. Too often, I encounter attitudes about customers that are, to borrow Brad Feld's term, Thinly Disguised Contempt. (TDC) Read More

Our jobs as sales people are to understand our customers' needs and goals. Fancy needs analysis, focused on their operation and business is just a small part of the process. We have to understand what drives them as individuals and human beings. We have to make sure our solutions address their busi Read More

Sometimes, we tend to think of the the customer buying experience (and even their earlier experiences when we are nurturing and prospecting) as different from the customer experience, that is, how we treat them after they have purchased. To a customer, it's one continuous experience---with decision Read More

Smart Marketing is about listening, and being helpful and delivering to your market. Here's what dissecting a piece of direct mail can teach you. Read More

Get creative ideas using simple steps discovered by advertising legend James Webb Young. Find out how to make your mind come up with a big idea! Read More