Your headline is one of the hardest workers in your marketing collateral. It’s a handful of words that can make the difference between your copy being read, and being ignored. But writing headlines can feel like your brain has been picked over by a tribe of garage sale fanatics. This is a handy test of four U’s I picked up from Bob Bly’s Copywriters Handbook.
The quick 4-step test to find out if your headlines sucks
Posted by copywritematters under MarketingFrom http://www.copywritematters.com.au 4211 days ago
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