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The more complicated or confusing we make it for our customers to work with us in acquiring our products and in working with us, the more likely they are to go somewhere else--somewhere where it's easier to buy! Read More

will Apple ever convert their retail stores-which are company-owned, into franchise stores? I doubt it, and in this post, you'll learn what they are. And, there's only two. Read More

If you need a little convincing on the importance of corporate philanthropy, Xerox provides a case study on how much you get back when you give back. Read More

Are your employees CAVE dwellers (Consistently Against Virtually Everything?) Here's how to make engaged employees from cavemen. Read More

While corporate philanthropy is just one aspect of CSR, it’s a vital one that companies ignore at their own peril. Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’. These stores have, from the very beginning, exemplified a new standard for an in-store customer experience. Read More

With the improvements in internet access and broadband speed, video production is getting ever more popular in the business world. Read More

For those of us who hate entrepreneurial networking more than Brussels sprouts, here are 3 ways to change your mindset and start loving it. Read More

One of the quickest paths to online marketing success it to create a free offer on your website. Learn the 3 reasons why a free offer will help your business. Read More