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Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately Read More

Frustrated business owners may think PPC is not ideal for their business because they tried a couple of techniques and failed. If you identify with this frustration and don’t know where to start, you’re in luck, today! Learn from these mistakes to improve your PPC campaigns. Read More

As social media continues to evolve as a high-quality/low-cost marketing channel, take advantage of the various tools that go with it for sharing. The social media content that gets the best reaction tends to be visual or in the form of storytelling.
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Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

Marketers are on the Big Data train without exception these days, but unstructured data, of made up of social reviews, customer comments, voice recordings, agent notes and more, is often left out of that equation. Read More

Even though Pinterest is increasing its appeal internationally, over 70% of pinners are still from the USA – predominantly young, affluent females with a greater propensity to shop than their counterparts on Facebook or Twitter. A study by RichRelevance revealed that the average order placed by Pin Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

It feels as if 2017 is getting off to a roaring start for domain names and the domain name industry. There are many trends to start and follow this year. In addition, you must learn to debunk the domain name myths that are still out there for some reason. Read More