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Unity Marketing’s latest Luxury Consumption Index, which measures the spending plans of affluent Americans, shows that after a surge of optimism in October leading up to the November 2012 election, wealthy consumers are getting cautious again. The LCI lost 19.4 points in January–its second biggest Read More

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Restaurant owners are feeling optimistic heading into the spring and summer seasons, and The National Restaurant Association’s latest Restaurant Performance Outlook reflects that enthusiasm, reaching a five-month high in the latest survey in January.
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When you think of “stressed-out” consumers, do you picture a frazzled CEO rushing from meeting to meeting while answering emails on one smartphone and holding a conversation on another? Well, you might need to refresh your visual to include a stressed-out teenager. That’s right: According to a new Read More

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Let’s face it: Finding the right domain name for your small business or start-up isn’t easy. While definitely a challenge, there’s no need for you to fall victim to a bad name for your company. Here’s some advice on why a good name matters—and some tips on selecting a domain name that will resonate Read More

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As they enter their senior years, Baby Boomers are still one of the most powerful consumer demographics in the U.S. What do you need to know to target Boomers today? MediaPost recently spotlighted some research from Navigate Boomer Media on what Boomers are doing, buying and interested in. Here’s w Read More

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How do your small business’s spending habits stack up against those of other entrepreneurs nationwide? PEX Card’s first SMB (Small and Midsized Businesses) Benchmark Expense Survey, conducted in December, has some good and bad news about small business expenses.
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Does your small business need a mobile app? If you’re a retailer or etailer, maybe so. A new study from Flurry measured the time consumers spent using more than 1,800 iOS and Android shopping apps between December 2011 and December 2012.
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America’s economy is growing again. Does that mean you can go back to marketing to your target customers the way you did before the Great Recession hit? Not so fast. A sobering new study by the John J. Heldrich Center for Workforce Development at Rutgers University found that Americans remain deepl Read More

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How will smartphones, tablets, social media and other digital trends affect the way you interact with your customers, market your business to consumers and sell your products and services in the coming year? comScore’s new 2013 U.S. Digital Future in Focus report took a closer look at what trends w Read More

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For America’s restaurant owners, the casual dining segment has been a hot market for the past several years, helping restaurants get over the difficulties posed by the economic downturn. But what does the future hold for casual dining? Technomic’s Future of Casual Dining Report points out there are Read More

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