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It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

If you are going to network, don’t dip your toe in the water… Dive in head first!

I am a big proponent of networking and referrals for professionals, from generating referrals from your clients and contacts, to getting involved in formal and organized networking groups.

What I can’t figure out is.. Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Looking for some ways to get a big bang from your marketing buck? Well here are 75 BIG marketing ideas to get you started - and you won't need a six-figure marketing budget to implement them Read More

One of my BizSugar friends, Susan Oakes of Marketing for Business Success, took me to task for my use of Expert in 8 Ways to Become an Expert in Internet Marketing. Our discussion, available here on BizSugar, centered on whether being an expert is necessary in all cases.

Her question really got me thinking Read More

Tax season just ended. Do you really want to think about taxes already? Yes you do! Employee tax deductions to take all year Read More

If your small business has struggled to get financing in the past, or you are thinking of getting a loan to fund new growth, here are some tips to help you understand what SBA-loans are available, where to get them, and how to prepare a winning loan application Read More

There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More

It seems that credit unions and community banks, the kinds of institutions that usually loan to small businesses, are prevented from doing so as much as they would like because of a credit cap that limits the amount of lending permitted for them under law. Now credit unions are asking that the cap be lifted allowing them, and community banks, to approve more loans for small businesses. And guess who's objecting to the change! Read More

Thanks in part to the recession, businesses especially in the "lower-middle market" are handling their own financing with buyers when it comes time to sell. When a buyer can't get the loans they once did to cover purchase of a company from a bank often the business being purchased is providing the additional needed financing usually with longer involvement in the company after closing Read More