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Are investors like produce suppliers to the restaurant that is your business? Think about this for a moment and then read the post by Venture Capital investor Brad Feld relating this interesting metaphor. I'm not sure I really agree with it completely. Though this may be because my brain keeps getting tangled around the idea that a restaurant as a business would pay for its produce. But what Brad is suggesting here is that we forget the idea of the restaurant as a business and look at it as a metaphor for your business. Just as your business can't make products or create services at a certain level without capital so a restaurant couldn't make dishes without ingredients brought by produce suppliers Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

On June 9th, Jeremy Victor of Make Good Media presented his tips for building a B2B community on Twitter, which I believe are also applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define “community”, which Jeremy did by describing it as “a like minded group of people that share common interests, feelings, situations and experiences.” Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication Read More

After blogging for a few years now about ecommerce, I've found that everyone is always looking for the easy way out. Today I dispel the myths of dropshipping. Dropshipping isn't as easy and straightforward as you think. Running a dropshipped online store can be a logistical nightmare. Read on to find out why Read More

Are college graduates professional enough for the workplace? Some business leaders are concerned that college grads don't understand the importance of professional behavior. Rule #1: Stop texting at work Read More

Here are ten reasons why you should write a book with your name as the author, with your face on the cover, with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

We're seeing from sources that the massive financial reform package passed recently by the U.S. Senate will not negatively impact investment in the small business and entrepreneurship community. Time will tell. Tighter regulation might certainly tend to further tighten bank lending but perhaps this isn't the best source of business financing anyway ... Read More

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More

Social media marketing is evolving quickly and for your company to be successful you must understand the point of it. Much to the disappointment of company executives and sales representatives, social media marketing is about building a community, unlike traditional marketing where one of the main goals is to sell products and services. This most likely isn’t what you learned in school if you hold a marketing degree, but it’s a proven method Read More