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I've become enamored with those Korean Air TV commercials. Here's why they work. Now, will a Korean company please hire me so I can try Korean Air Read More

This article describes the basic strategies that we used to get our online business over the hump. In some ways, this article is also the sequel to my last one on how I was a neurotic mess when our business first launched Read More

Quantifying the business, individual, and societal impact that regular telecommuting could have on the nation and for small to medium sized businesses Read More

There are some people who think SEO is expensive. This is, of course, a matter of perspective. If you go online because you’ve bought into the scam still being pitched that you can make big money with almost no investment, and you set up a website for under $1000 using offshore labor, then the idea of paying $500, $1000, or $1500 a month might sound expensive for SEO costs Read More

Getting traffic to your website is likely one of the biggest challenges small business owners face online. You know that there is a great deal o Read More

The news that IBM will be opening a technology support center here in central Missouri, creating more than 800 jobs with an average salary of $55,000 each, is certainly great news for our regio Read More

Why do businesses need social media? It's a good question, and one that everyone should ask before they get started Read More

Efficiency and profitability go hand-in-hand. The more efficient the operations become, the more profitable businesses become! When a business demonstrates efficiency, it is far more productive Read More

To be in balance…wouldn’t it be fantastic if we could all find that one perfect state of existence where everything was in order? If finding balance was even half that simple we would be fortunate. The reason why finding balance in our lives is so difficult is that balance itself implies constant movement. Even when we think we are balanced, we have to continually shift our weight and focus to maintain it.

“Finding balance is not a goal to be achieved. It is a continuous movement of creating more choices, re-evaluating priorities, clarifying values, and making a commitment to what makes you feel most alive.” (Dieter Pauwels Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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